Phoenix Business Journal – by Chris Casacchia
RMG Marketing Group, formerly known as Results Marketing Group Inc., the largest media buyer in Arizona, has closed its doors after a 16-year run in Phoenix.
The firm’s 15-member staff was notified Aug. 18 by Boston parent company Mercury Media Holdings, which said it no longer will offer traditional services –– the specialty of the Phoenix office.
RMG’s clients, which include IHOP, State Farm Insurance, KASW-TV Channel 6 and KTVK-TV Channel 3, will not be retained. RMG also handled media buys for EB Lane in Phoenix.
“They were getting out of the traditional media business, so they decided to close the Phoenix office,” said RMG President Diana Trujillo Fliger, who served her last day earlier this week. She had been with the company for eight years.
Mercury Media, one of largest independent direct-response media agencies in the U.S., also operates offices in Boston and Santa Monica, Calif. A call to Ken Dec, senior vice president of business development in Boston, was not immediately returned.
“We’re not happy with RMG going away at all, but we understand,” said Fliger, who wasted little time in establishing a new company that offers the same services.
D.m.b media group llc will be led by partners Fliger, who will lead media strategy, and Liz Scott, who will head business development. Scott worked at RMG for seven years.
Fliger and Scott hope to keep most of their former clients and employees as they search for a new office.
“We just welcome the opportunity to work with clients we’ve had for so many years,” Fliger said. “It is our goal to grow the company as quickly as possible, retain traditional business and retain the employees.”
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